Advertising is the techniques and practices used to bring products, services, opinions, or causes to public notice to persuade the public to respond in a certain way toward what is advertised. Besides promoting goods for sale, advertising methods are used to encourage people to support various charities, convey a bunch of meanings. My paper focuses on topic masculinity and femininity in advertisement. In advertisement image of women and men are shown in two different ways. Representations of gender in advertisements provide powerful models of behaviour to emulate or react against. Masculine images typically convey power, strength, virility, athleticism, and competitiveness whereas feminine images show beauty, submissiveness, household works, family goals etc.
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Written by Keerthy Sunil
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